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1. What is the goal of your website? Ultimately, it should
be to drive more business, but how exactly will it do that? Start
with one goal, such as increasing the number of phone calls and
branch out from there. It’s important to set goals, but it’s just as
important to come up with a system for measuring those goals.
2. Evaluate your websites content – Content is King. What
does your website say? Is the content unique and useful? Will people
learn anything when they visit your site? When was the last time you
added new content? Does your website have content worth reading?
Does your content match your business goals?
4. Call tracking and analytics. You can’t improve upon what
you can’t measure. Analytics provide a tremendous amount of
incredibly useful data, such as where your website visitors come
from, how long they stay, and what they do on your site. Google
analytics is free and pretty darn good, and we recommend it. We also
recommend you make sure you can track every lead that’s generated by
your website. Also, most hosting companies offer Analytics in their
packages.
5. Take advantage of free local business directories. There
are a few great local business directories that are completely free.
Get your business listed in each of the directories below and you’ll
see a boost in website visitors and hopefully a boost in business
too. (By the way, we don’t advocate paying for any directory
listings anywhere unless you’ve got a very good reason.)
Google Local Business Center
Yahoo! Local
Local.com
Super Pages
Yellow Pages.com
Info USA
Localeze
Yelp
6. Check out your competition. Visit your competitors’
websites. Do searches for keywords related to your business. Find
out what others in your vertical are doing and saying. This is a
great way to get ideas and take stock of your own company’s online
marketing efforts.
7. Repeat after me – “I have an ugly baby.” A lot of
business owners love their websites, but the first step to improving
your website is to admit that it has some deficiencies. No website
is perfect, and every website can use improvement. If you have a
website, you have an ugly baby [sorry]. Just how ugly your website
is, however, is open to discussion.
8. Start blogging. Every business, and we mean every
business, has something to gain by blogging and absolutely nothing
to loose. The list of benefits is long, but here’s a short list of
reasons small businesses should blog.
9. Post online video. Video is still a little cutting-edge
for some, but the benefits can’t be understated. Online video is the
wave of the future, and every business needs to have something on
YouTube, Metacafe, etc. If you’re concerned about expense here, keep
in mind there are some low-budget options that won’t damage your
brand while still providing concrete benefits.
10. Contact us. We can help your small business rise above
the rest. Contact us so we can discuss your business and your basic
goals – our initial consultation is free of charge.
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