Blueprint Course Part 2
What is Internet Marketing or Online Marketing?
Internet marketing, or online marketing, refers to advertising and
marketing efforts that use the Web and e-mail to drive direct sales
via e-commerce as well as sales leads from Web sites or emails.
Internet marketing and online advertising efforts are typically used
in conjunction with traditional types of advertising like radio,
television, newspapers and magazines.
Internet marketing can also be broken down into more specialized
areas such as Web marketing, email marketing and social media
* Web marketing includes e-commerce Web sites, affiliate marketing
Web sites, promotional or informative Web sites, online advertising
on search engines, and organic search engine results via search
engine optimization (SEO).
* Email marketing involves both advertising and promotional
marketing efforts via e-mail messages to current and prospective
* Social media marketing involves both
advertising and marketing (including viral marketing) efforts via
social networking sites like
What is Multi-Level Marketing or MLM Networking
Multi-Level marketing or (MLM) is a marketing strategy where the
sales force is compensated for sales they personally generate and
also for the sales of the other salespeople that they recruit. This
recruited sales force is referred to as the participant's
"downline", which could provide multiple levels of compensation.
Other terms used for MLM include pyramid selling, network marketing,
and referral marketing.
Most commonly, the salespeople are expected to sell products
directly to consumers by means of relationship referrals and word of
mouth marketing. Some people use direct selling as a synonym for
MLM, although MLM is only one type of direct selling, which started
centuries ago with peddling.
is a legitimate business strategy, though it is controversial. One
problem is that pyramid schemes, which use money from new recruits
to pay the people at the top, often take advantage of people by
pretending to be engaged in legitimate multi-level marketing.
Pyramid schemes can sometimes be spotted by their greater focus on
recruitment than on product sales.
Thinking like a Marketer
Thinking like a marketer is crucial to your success. I
have covered this slightly before but want to re-visit this subject again as it is crucial
to your success as a marketer.
You will find that everywhere you look that everyone
teaches you the systems, or the how to "make money online", but very seldom will
you find anyone that teaches you that you also need to know how to think like a marketer.
This is the missing piece.
Do you honestly want to be a successful internet
marketer? If so then you need to be a marketer.
How can you possibly go about trying to build an internet
marketing business without BEING a marketer? It is like trying to build a house with no
foundation. What happens to the house not built upon a good solid foundation? No wonder so
many people fail!
But being a
marketer would mean you have to sell something and who wants to be a "sales
person"? It doesn't sound very exciting does it? Our minds think of the car
who wants to be seen as the
person following you around constantly pitching to you. I have to tell you
though that selling is part of the game and is very essential if you are
going to be a marketer "NOBODY" makes
money until they sell something.
I can teach people my systems of how I make money online
and that very same information that means tens of thousands of dollars for me may be
nothing more than confusion and frustration for you. Why do we see the same information in
a different way? The reason that it does is something that I had to find out for myself
before I could make the how to make money systems work for me... It was going through my
"marketing filter" in my mind without being processed the same as it would for
those that were thinking like marketers.
I had a problem with selling to people. I had problems of
seeing things as opportunities instead I looked at the things I was doing as something
everyone else would criticize me for.
A true marketer will see opportunities to make money all
around him or her. Do you see opportunities to make money all around you?
What about all of the email messages that come into your
inbox on a daily basis. Do you look at them and try and see the marketer's side of the
messages that was just sent to you? Do you try and see the methods he is using so that you
can possibly use them as an opportunity for you to get results as well? It is quite
probable that you see them as an ordinary consumer would see them. You see them as
clutter. You see them as ways to take your money. Maybe you see them as nothing more than
a bunch of scammers out to get you.
The economy is not all that great right now. In fact for
many it just plain sucks! But if you are a true marketer you will become recession proof.
You will understand that you will always have opportunity to make money.
The same thing applies to the way you think about money.
Even if you get lucky and actually make some money, I have to tell you that it is not
enough to just make money. You can make money and even a lot of money and still end up
right back in the same place you began. Broke!
Unless you understand it, have confidence in it and
confidence in yourself, and the same ways of thinking as all successful marketers have,
you will never win.
You must first understand how the Marketer thinks about
the opportunities and money and how it differs from the way you may be thinking.
Regardless of how much money you make, you will end up
right back where you started if you don't change your thoughts about the opportunities
that face you every day and about the money you will make.
Do yourself a favor and stop and think about the last
time you seen a marketing message from one of the marketers that you follow.
What were your thoughts when you read the message?
Was it the thoughts of a true Marketer or the thoughts of
Many people who search for success lack a couple things
that are very important. I want to cover them over them over the next couple of days with
The first one I want to cover is your lack of vision. The
Bible says that with the lack of vision the people perish!' Proverbs 29:18. This is so
true. Of course we are not going to be talking about getting your glasses checked or check
to see if you need glasses. Well In away maybe that is not such a bad analogy to use
either. I remember when I first needed glasses I didn't even realize how bad my vision
really was until after I put my new glasses on and went outside. I noticed everything in a
clearer detail than I had in a long time.
I never even knew what I was missing. While driving home
I noticed individual rocks in the gravel along the side of the road instead of just
noticing the gravel. Instead of just noticing the trees had leaves I noticed the patterns
of the leaves and even the birds that were in the trees.
I was now seeing things I didn't even notice I was
missing before my new glasses.
Maybe that is part of your problem. You really have no
vision or your vision is not focused or as clear as it should be. Without vision, your
business won't succeed.
I think our description of the word vision shall be,
"Being able to "see" a "clear picture" of your fulfilled goals in
your mind. Not just seeing the gravel or the trees but able to see the finer details that
make up the gravel and the trees.
Many people have had a vision that they could focus on
and then lost sight of that vision. If you lose sight of your vision, you begin to lose
hope that you once had. I have lost hope before and let me tell you from experience that
when you lose the hope that you once had it is game over.
I look around at the lives of others I see and it sure is
not a pretty picture. Seems like everyone I see is setting around thinking poor, poor me.
I remember those thoughts as well so I know how easy it is to get to that place in life.
One of the biggest problems I see that is holding people back in life is a, "victim
As Marketers we have really helped you out as a market in
general to remain in this state and even help you get to this place.
We have let any vision of success just seem to fade away
and now all we have left is this crazy victim mentality of poor lost me. Look what the
world has done to me. We do have a choice to make at this point. Sure it may not have been
our fault that we are in the position we are in right now but it is our choice to remain
Here is what needs to happen. We need to work on getting
our visions back. Formulate and brand indelibly on your mind a mental picture of yourself
succeeding in life. What does this picture look like? Go ahead and dare to dream again.
Once you get that picture in your mind you keep it there and do not under any circumstance
permit it to fade. Your mind will seek ways to begin to develop this picture.
Your mind always tries to complete what it pictures so
never think of yourself as failing; never doubt the reality of that mental image you can
see. You need to be always picturing success no matter how badly things seem to be going
on in your current state of your life.
when I told you I first decided that I wanted to make just enough money to
catch a few bills up from my launch? What kind of mentality is this? It
is the same mentality that many
others seem to take on and perhaps so have you. Many of us have taken on a
"just get by" mentality.
If your vision is small the outcome will be small. The
size of your vision will have a tremendous effect on the size of the result.
I want to leave you with this one more Question. Do you
realize your potential or value? Many of the students I have worked with come to me
thinking they have no value to offer at all. Can I just tell you that indeed
"YOU" are valuable. Don't sell yourself short. Many times you will see me sign
my emails with the line, "Continue to stand in your greatness!"
It does not take very long to realize the value that
others have to give when I begin to talk to them. But it is one thing for me to see it and
another thing for you to see and realize your Greatness.
Begin right now at this very moment to formulate that
vision in your mind. With everything going on in your life it may be a little cloudy at
first but do your very best to see the life you want to live and then make it happen...continued