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Naming Your Business

I know it doesn't sound like it should take much too just slap a name to our Business and go with it. Well there is a lot more to this than just slapping a name on a business card and going with it.

Your Business Name

Why should you have a business name? If for nothing else it will give you self-gratification. Have you ever dreamed of owning your own business and thinking of what it would be called? Now is your opportunity to make that dream come true.

What Does My Business Name Mean?

Start by deciding what you want your name to communicate. To be most effective, your company name should reinforce the key elements of your business.

Does your name really have to be meaningful? My answer to this is yes. You do not want to spend an unlimited amount of time explaining your business name to everyone that hears it. You want your name to communicate to your consumers what your business is all about.

Be careful not to name your business a name that will limit your niche or your geographic location.

Your name needs to allow growth. If you have any desire to grow or expand your business as you go, you do not want your name to be specific niche orientated. If you were to start up a gardening business and you wanted to grow into landscaping in the future, you would not want to have a business name like Gail's Petunias. Without a lot of thought you might come up with Gail's Outdoor Garden center.

Now I know you can be a little more creative than what I just did there but can you see where the one limits your business to selling petunias, or maybe expanding into annual flowers. But would you expect a name like that to have vegetable plants or even landscape products?

Make sure your name does not limit you to a specific niche unless you know for sure you will never go any further.

Make sure it does not limit you to a specific geographical location. We wouldn't want to add Michigan into Gail's Outdoor garden center because that would limit it to whom would actually pay your site a visit. This would be especially true if you are online.

If you want to only sell to a specific location then by all means use your town or state or even your country in your business name. Would you click on my links if it took you to Los Angeles Internet Marketing Services? Well you might if you were in Los Angeles. But my business reaches worldwide, and I just put a limit on who I might reach with my online business.

Make your name easy for people to pronounce. Make it easy to spell especially for people doing searches online for your business. You don't want them to end up on someone else's sight.

Make sure your name fits your objectives. Make sure your name describes your company that you have in mind. Make sure you like your business name. Make sure that your name is your name and that it is not already in use.

Secure Your Domain Name Once you come up with a name you may go through the disappointment of discovering that someone else has already beat you to it. This is especially true in the .com market today. There are over 50 million .com names registered and it is getting hard to get that special name you desire. But don't let it get you down. Keep going and you will find that special name.

To find out if your name is available you can use places like 1AND1, Network Solutions, GoDaddy or Brain Host. You will find these and many other resources on our main page under our "Website Hosting" tab. This can help you find out if there are other businesses using your chosen name already or similar names that are close to the name you have chosen that could be associated with your name. Sites like these can also help you narrow down your choices. They will also give you alternative names to the name you have chosen if it is taken.

If you can't have your top choice of a business name as a .com domain, you might want to consider alternative spellings, choices or other top domains (i.e., ".net"".biz" or ".us"). As an example, head over to 1AND1 and enter in your new name in the appropriate search box. Let's say that your business is going to be selling electronics products. You decide you want to be recognized as the boss of the resell market. So we type in a name such as the "electronic resell boss" and click search. To your frustration you may find that the ultimate name you have chosen has been taken as is the name we are using as an example. You may see something like this: ELECTRONICRESELLBOSS.COM is already taken. Use a Domain Buy Agent to get this name.

So What Do We Do Now? My suggestion would be to consider using a domain extension such as .net, .org, .biz, etc. or come up with a different name other than possibly finding a name that is closely related to another name of a business that may have a good reputation.

This is all I really am going to go into about finding your perfect name for your new business.

Get Your Hosting and Domain

Once your decision is made, start building your enthusiasm for the new name immediately. Your name is your first step toward building a strong company identity, one that should last you as long as you're in business. Maybe you are not looking at yourself as a business. Can I just say, "Please start?" One very important part of naming your business is, knowing what you are going to be selling.

There are a variety of excellent web hosting sites for your perusal. Visit our "Top Ten" here.

Now that you you have a domain name and a great hosting site, you're almost open for business.

Setup Your Payment Processor

What is a Payment Processor? pay - ment pro - ces - sor noun. A company authorized to process Credit Card Transactions between buyers and sellers. Setting up your payment processor is easy:
1. Select your preferred provider.
2. Sign-up to their website.
3. Get approved. It's that simple.

Here is one of the most popular:
1. PayPal

Select Your Business Opportunity, Affiliate Program or Promote Your Website

Congratulations! You are just about ready to embark on an exciting journey! You have reached the stage where you are now ready to join a business opportunity, affiliate program or promote your own website. Using the tools & training we have given you, you should be able to start promoting your business as soon as possible. Utilize our "Traffic Resources" and Advertising Resources" to promote your business and get leads to build your list.

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